Msichana’s Focus Areas

The Issue

Formal education is not readily accessible to low-income families; and when resources are insufficient to send all children to school, boys mostly take priority over girls. Those that go to school often do not receive a quality education due to lacking the necessary scholastic materials, conducive study environments or even time for homework. Without an education, career opportunities are limited, especially for women, thus engaging the cycle of poverty.

Our Approach

Improving literacy and widening career prospects for girls through school enrolment drives and a scholarship fund to send our daughters to school. Flexible work schedules to accommodate school attendance. On the job training by experienced peers and managers, as well as training on vocational skills, financial management, entrepreneurship and other areas as prioritized by the trainees. 

Each participant is assigned a personal coach /mentor based on their needs and goals. 

The Result

Better-educated, well-rounded women, who are equipped with income generating skills and capable of running successful and professional careers.

An established culture of collaboration which develops interpersonal skills and boosts confidence .

Women receive impartial advice and encouragement through a supportive relationship with an individual willing to share their experience and network in advancing and supporting others.

The Issue

There is a persistent inequality in earnings, education, political representation, and health outcomes for women. Gender inequality is not only a hindrance to economic growth, it is also a root cause of Violence Against Women, the detrimental consequences for which are far-reaching beyond affected individuals and their families to the society.

Our Approach

Every stage of Msichana’s operation -from sourcing materials, design and tailoring, up to the finished product- is built around empowering women. Beyond providing business and employment for women, Msichana is building a nurturing work environment with strong mentorship, counselling and role models, boosting confidence and raising awareness about gender equality and human rights.

The Result

A working woman is less likely to be disrespected in the home, and earning an income ensures her a say in her family and the allocation of its resources.

When a woman can provide for her family, she acquires emotional, financial, and even physical security and does not have to remain stuck in an unhealthy place for her and her children.

The Issue

Women bear majority of the necessary yet uncompensated work in society (housework, child care, sick and elderly care). This limits the amount of time that they have to go to school and/or earn a living, and affects the type, location, and nature of paid work they can take on. The disproportionate share of unpaid work prevents women from participating equally in the labour market and bears challenges such as vulnerability to exploitation.

Our Approach

Beyond access to quality child care, our workplace culture supports individuals when they take leave for caregiving responsibilities including sick leave and parental leave. Our benefits include medical insurance extending to families, education on health, nutrition and family planning as well as alternative work options (flexible schedules, work from home, part-time work). Women have their birthday off, vacation days and advance work schedules to enable a work-life balance.

The Result

Women are able to plan and combine other responsibilities with building a career and have time for education, leisure, political participation and self-care.
The freedom and flexibility encourages increased female labour force participation which in turn results in faster economic growth.

The Issue

We need diversity of thought to come up with effective solutions to today's wide array of challenges.
Unfortunately, stereotypes fuelled by negative press distort perceptions and foster prejudices against differences; moreover commercial media has the potential to "drown out" local cultural influences resulting in even further loss of individualism.

Our Approach

Msichana is an avenue for people to explore and examine their own identity and that of others.
We celebrate diversity by fusing the richness and positivity of various cultures and increasing mainstream media representation of different ethnicities, with a focus on lifestyles, traditions, literature, art and music.
Our products incorporate local materials that are representative of the regions in which they are made.
 

The Result

A developed self-awareness and sensitivity, extinguishing unnecessary biases and stereotypes that emerge from a lack of understanding of our differences.
With an informed appreciation for diversity, we can harness "the art of thinking independently together" through open, and authentic dialogue to find new solutions to today's challenges.