We Won’t Stop Fighting for Equality

We Won’t Stop Fighting for Equality
Image via Viki Vinson - http://www.4usky.com


After losing the Wimbledon final to Simona Halep last month, Serena Williams was heavily confronted and criticized. Among these, a journalist cited tennis legend Billie Jean King’s earlier remarks that Serena should take a break from her activism to focus more on tennis, and that she could benefit from putting “everything else aside” from tennis to keep her eye on the prize – the championship title.

Her response? A fierce and unapologetic statement: “The day I stop fighting for equality and for people that look like you and me will be the day I’m in my grave.

We absolutely love Serena’s bold and authentic reply to such comments. She understands that social rights activism doesn’t take a break. It’s not something we do in separation from the rest of our activities. What we believe in permeates everything we do, including our personal, social, and professional lives. A values-based mission can’t be turned on and off for a tennis match, or anything else for that matter.

The old adage explains it well:

the way we do anything is the way we do everything

Social change activism can’t be compartmentalized and embodied selectively only when it’s convenient. It’s about what we believe in, what we stand for, what we will allow, and what we won’t accept – no matter what activity we’re involved in. Inequality is not ok – on or off the court.

We express our values in the way we lead our lives on a day-to-day basis. It’s how we engage in our professional activities, how we interact with our peer groups, and what we support through our purchases. It’s how we show up in all areas of our lives.

Here at Msichana (pronounced ms-cha-na), we deeply admire and are always in support of strong women like Serena, who don’t sacrifice their values and what they stand for under any circumstance. She strategically uses her public visibility and powerful network to advance positive social change, instead of focusing solely on her own personal gains. It takes a bold woman to follow her values instead of being swayed by public pressure.

Our Msichana family greatly believes in living ethically and fighting for gender equality. Like Serena, we won’t stop doing everything we can to do our part in fighting for social justice. We don’t believe in sacrificing long term societal advancement for short term gains or profits. That’s why our business is run on a social entrepreneurship model. We give back to our community as we grow as a company. We believe in our mission statement that guides and informs our business plan at every step of the way. 

As trailblazers in the ethical fashion industry, we do this by ensuring we actively contribute to the long-term, sustainable growth of our employees and suppliers. For example, we’ve so far hired and trained 6 brilliant and talented women in Uganda to create the amazing garments our clients love. We support their economic growth with fair wages and skill development while they provide amazing value to us with great attention to detail and high-quality garments. Msichana also provides these women with entrepreneurial training to empower them to take charge of their own long term financial and creative journey and equip them with skills to run their own businesses. In so doing, they grow out and give way for others to come in and benefit from the same. We believe in giving back to our community in a sustainable way.

We stand behind Serena Williams and her bold decision to continue fighting for women and marginalized people, placing the fight for equality at the forefront - the true Msichana heart. We have chosen to do the same throughout our operations at Msichana.

Congratulations Serena Williams for winning her majors-your fight for women, equality and social balance. 

Congratulations Simona Halep on a game well played, and her impressive Wimbledon win.

We are so grateful for our amazing community of supporters as it proves there are many of us committed to making the world a better place. Become part of the movement with us: browse through our latest Ready To Wear Collection. All garments are uniquely designed by Lorna, the visionary behind Msichana, and handcrafted by our amazing seamstresses in Uganda. By wearing one of our beautiful pieces, you are supporting the personal and economic empowerment of female entrepreneurs in Uganda. You’ll be sure to stand out with a high-quality, one-of-a-kind piece, knowing you are contributing to making the world a better place.


Browse our ethical fashion lines:
Ready to Wear
Accents by Msichana
Handbags  Collab x DUVAL

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